Branded New is a merchandising program we developed at Populace Coffee to repurpose and rebrand existing textile fabric in lieu of conventionally produced t-shirts. The goal is to bring attention to the water consumption and pollution attributed to mass-produced cotton fabric.

I developed the design, sourced the shirts, and facilitated the embroidery.

I designed the graphics, wrote the copy, and executed the marketing strategy across social media, email, and blog postings.

Branded New: Image

"As part of our commitment to sustainability, we knew we wanted to think about merchandising in a way that is consistent with our mission. First and foremost, we knew we had to lessen the burden of water consumption necessary for the production of new merchandise. This is Branded New - previously loved and given new life. Drink coffee live forever. Drop 001 on up on our site tomorrow - limited quantities available."

Branded New: Work

"Rooted in everything we do is a commitment to look after the most valuable resource we have - water. Our sustainability efforts shouldn’t stop with just coffee, so we’re trying something new for our merch - introducing Branded New.

It takes 2700 liters of water to make one new t-shirt. That’s 7500 cups of coffee! Branded New is our way of creating unique clothing items without compromising our values."

Branded New: Pro Gallery

Branded New is a merchandising program we developed at Populace Coffee to repurpose and rebrand existing textile fabric in lieu of conventionally produced t-shirts. The goal is to bring attention to the water consumption and pollution attributed to mass-produced cotton fabric.

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I developed the design, sourced the shirts, and facilitated the embroidery.

​

I designed the graphics, wrote the copy, and executed the marketing strategy across social media, email, and blog postings.